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Merchandising

Merchandising

When it comes to merchandising, an important quote says:

“A good merchandising: the last persuader. A bad merchandising: the last dissuader”.

With this sentence we mean that by giving a good image of the product, the judgment criteria that induce the customer to choose one product rather than another are significantly improved. Given that, recent studies demonstrate that about 70% of purchasing decisions take place with in the store, it is important to adopt marketing strategies to stimulate the consumer’s decision-making process.

This is the reason Why EPOS CAFFE focuses on the importance of merchandising for its business partners

Do you want to become an EPOS CAFFE’ Partner?

Go to www.eposcaffehorecapartners.it and configure your equipment or fill out the following Form