When it comes to merchandising, an important quote says:
“A good merchandising: the last persuader. A bad merchandising: the last dissuader”.
With this sentence we mean that by giving a good image of the product, the judgment criteria that induce the customer to choose one product rather than another are significantly improved. Given that, recent studies demonstrate that about 70% of purchasing decisions take place with in the store, it is important to adopt marketing strategies to stimulate the consumer’s decision-making process.
This is the reason Why EPOS CAFFE focuses on the importance of merchandising for its business partners
